Introducing the Design Lab Method™
Our core offering combines strategic design with entrepreneurship for maximum creativity, agility and market validity.
An agile, collaborative method for creative problem solving and innovation.
The Design Lab Method™ is our primary method and offering. It is an agile, collaborative, design-centered method for creative problem solving. It works great for envision the future, uncovering fresh insights, framing new opportunities, designing new product- or service concepts, new business models, strategy, brand development, customer experiences, marketing, content or internal change.
We created The Design Lab Method™ based on 12 years of experience consulting hundreds of clients. We saw first-hand how many clients struggled with creativity and innovation, how the everyday "busywork" got in the way, much time and resources were wasted, and how the conditions for creativity were anything but ideal.
The Design Lab Method™ starts by creating the conditions where creativity and innovation thrives. In addition, it is an agile method that helps you turn years or months into weeks or days.
Benefits of our method
Collaboration beats guesswork.
As we set up a dedicated Design Lab to solve your problem and reach your objectives, we start by asking who should be part of the extended team. When needed, we invite customers, users, influencers and experts to provide knowledge, perspectives and ideas to kickstart creativity.
To succeed with creative problem solving and innovation, preparation is a key part of the work. The Design Lab Method™ start with choices regarding participants and collaborators, physical and virtual co-creation spaces, methods and tools, a playbook and activities.
Open to the best solution.
A common fallacy is to start a project with a desired solution in mind (a new product, a strategy, a marketing campaign etc.), however, DLM requires an open mind and a readiness to consider any viable solution that works best. We start with problems and objectives, then frame and re-frame them into opportunities.
Hands-on, iterative learning.
The chosen team will collaborate, explore and experiment throughout the project. You will work through the problem in several iterations with the goal of advancing learning as quickly as possible.
From waterfalls to a playgrounds.
The linear “waterfall” model has some flaws. It does not align with how our brains work. In the DLM approach, you will define problems to solve, then work wherever your mind takes you. Instead of closing “the insights phase”, consider this whole experience as a playground for insights and learning.
Make immediate progress.
When you set up a Design Lab with us, you will not only learn a lot and have fun in the process. You will work hands-on to create actual outcomes for your business. Clients tell us there is nothing like that feeling of bringing something new to this world, moving swiftly from abstract idea to tangible outcome.