Innovate your brand and business, faster, simpler and smarter.

We partner with companies to help them innovate their brands and business through design. 

A collaborative, agile approach to strategy, innovation and brand-building.

Wonder is a strategic design and innovation company that partners with clients and collaborators to innovate and create breakthrough change.

Our agile, collaborative, design-centered approach can be applied to any future-facing business opportunity, from insights and strategy to new product and service innovation, business model, brand, marketing, culture or internal operations.

Since 2008, we have co-created over 300 new products, services, brands and businesses together with our clients.

Our work has been featured in publications, such as Wallpaper Magazine, Business Insider, and Condé Nast Traveller. We are based in Helsinki, Finland. We work wherever our clients need us.

The Design Lab Method™

The business environment today calls for non-stop creativity and faster speed-to-market. After several years of practicing the "agency model", we concluded that there is a model that creates better results, faster.

We call it the Design Lab Method™ - and it is a non-linear, agile design- and innovation method rooted in creative collaboration, exploration and experimentation.

Think of it as your playground for new thinking, ideas, concepts and business. From one-day experiential learning experiences to multi-day sprints and multi-week projects, The Design Lab Method™ brings you fast results mixed with experiential learning.

If you want to re-energize your business and industry - let's bring in the right people to do it with you.

A collaborative model for breakthrough results.

Experimentation Learning

While our approach, methods and tools work for any industry and size of company, we treat each assignment as unique.

Depending on your situation, bring in influencers, consumers, users or experts to bring fresh insights, perspectives and ideas to your situation. Or, we will simply guide your team through a set of methods and give you the right tools for the job.

For every case, we prepare our design lab to suit your exact needs, and facilitate it accordingly. Experience hands-on learning, and walk away with real-world outcomes for your business. Check our offerings to learn more.

A playground for innovation

Clients and brands we have worked with.

Fiskars, Paulig, Iittala, Hartwall, Fazer, Halti, Marimekko, Altia, Koskenkorva, Telia Nordics, HK Scan, Metsä Group, Nokia, Neste Oil, SOK, The Coca-Cola Company, Nordic Business Forum, Pihlajalinna, Den Group, F-Secure, Kesko, Alma Media, DNA, Func Food, Celcius, Fast, Sanoma, Koskenkorva, Marimekko, Abbvie, BonAlive, Blueprint Genetics, DNA, Nordic Spirits Lab, Ubisoft, OP Andersson, Mandatum Life, Caruna, Arla, Oral, F-Secure, Sponda, Roche Diagnostics, Playstation, Nokia, Alma Media, Pfizer, Footbalance.

About us

Wonder was founded in 2008 by Tobias Dahlberg. We're based in Helsinki, Finland. We work wherever clients need us.

Tobias has personally designed and facilitated hundreds of workshops, strategy and innovation projects.

Wonder Group Inc. is also the parent company of The Future Academy® - a training and education company that offers online courses, coaching and training.

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